How to Get a Verified Blue Check Mark in Gmail

Email has become an essential communication tool, both for personal and professional purposes. With the proliferation of phishing scams and fraudulent emails, it’s more important than ever to establish trust and authenticity in your email communications. One way to achieve this is by getting a verified blue check mark in Gmail. This symbol of verification not only enhances your credibility but also assures recipients of your identity, reducing the likelihood of your emails being marked as spam or overlooked. In this blog, we’ll tell you the steps to get a verified blue check mark in Gmail.

Understanding Gmail’s Verified Sender Program

Before learning the how-to, it’s important to understand what the verified blue check mark in Gmail signifies. Google introduced this feature as part of its efforts to enhance email security and trustworthiness. The blue check mark next to a sender’s name indicates that Google has verified the identity of the sender, confirming that the email is indeed from the entity it claims to represent. This verification process is particularly beneficial for businesses and high-profile individuals whose identities are often impersonated in phishing attacks.

Eligibility Criteria to Get a Verified Blue Check Mark in Gmail

To qualify for Gmail’s verified sender program, you must meet certain criteria set by Google. These include:

1. Domain Ownership: You must own or manage the domain from which you send emails.
2. Authentication Records: Your email domain must have valid SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records.
3. Brand Registration: Your brand must be registered with Google’s Brand Registry.
4. Consistent Sending Volume: You should have a history of consistently sending a significant volume of emails.

Who is Eligible To Get a Verified Blue Check Mark in Gmail?

The Gmail blue tick is a special mark that shows an email account is trusted and real. Lots of people and companies really want to get this blue tick. But, not everyone can get it. Google has certain rules and checks to make sure that only real and honest accounts get the blue tick. Let’s look at some important things that decide if you can get the Gmail blue tick:

• Public Figures and Celebrities: The Gmail blue tick mark was first created to confirm who famous people, like actors, musicians, and athletes, really are. Now, if you’re well-known or have a big impact in what you do, you might also get this blue tick. This includes not just celebrities but also politicians, journalists, and other big names.

• Brands and Organizations: Gmail lets companies and groups, including well-known businesses and nonprofits, get a blue tick too. This blue tick can make them seem more trustworthy and real. It helps people know their emails are genuinely from them, and not from someone pretending to be them.

• High-Profile Individuals: Google first gave the Gmail blue tick only to famous people, but now, they’ve made it possible for other important figures to get it too. This includes experts in different areas, people who lead in their fields, influencers, people who create content, and professionals who’ve really made a mark or have a lot of followers.

• Media Outlets and Journalists: News groups, media companies, and journalists are key in sharing news and information. Having a Gmail blue tick lets people know that emails are coming from trusted sources, helping to fight against false information. Journalists and those working in media who fit Google’s requirements can try to get this blue tick verification.

• Notable Online Personalities: As social media and online spaces have grown, well-known internet figures like YouTubers, podcast hosts, bloggers, and social media stars might also get the blue tick from Gmail. These folks have made a big name for themselves online and have lots of followers.

Why Does Get Verified Blue Check Mark in Gmail?

• Builds trust: Having a blue tick on your Gmail account makes people more confident about dealing with you. This verification badge is like a stamp of approval, showing everyone that your emails really come from you and that you’re reliable. When people see your brand with a blue tick, they feel a stronger bond and are more likely to trust you, which can lead to more interactions and a positive response.

• Boosts brand affinity: Having a blue tick on your Gmail can really boost how much people like and follow your brand. Just like on social media, where blue ticks mark important and famous people, having one next to your brand’s name makes it look special and significant. It makes your brand stand out, drawing in more followers because it appears more attractive and exclusive. This blue tick is like a special badge that shows your brand is respected and worthy of attention.

• Anti-spoof protection: Signing up for Verified Mark Certificates (VMCs) and making sure you meet DMARC standards for the Gmail blue tick adds crucial safety measures against fake copies and impersonation. Getting a blue tick for your Gmail shows that your brand officially owns its name, logo, and website domain. This stops others from pretending to be your brand to commit fraud. With this blue tick, your brand’s reputation is protected, and your emails are seen as more secure and reliable.

• Psychological impact: The mental effect of having a Gmail blue tick is really powerful. People tend to trust and interact more with brands that have this blue tick, as it stands for being checked and trustworthy. When they see the blue tick, it makes them think positively about your brand, seeing it as dependable and reputable. This feeling of trust and genuineness can greatly change how customers act, making them more likely to buy from you, stay loyal, and build lasting connections. The blue tick serves as a subtle signal that impacts how people see your brand and your messages, often without them even realising it.

Step-by-Step Guide to Get a Verified Blue Check Mark in Gmail

Step 1: Ensure Domain Ownership and Set Up Email Authentication

The first step in the verification process is to prove ownership of your domain. This involves accessing your domain’s DNS (Domain Name System) settings and adding specific records provided by Google. Additionally, you’ll need to set up SPF and DKIM records to authenticate your emails, ensuring they’re sent from a trusted source.

Step 2: Register Your Brand

Next, register your brand with Google’s Brand Registry. This step is vital as it confirms your brand’s authenticity and ownership of the associated trademarks. You’ll need to provide documentation proving your trademark rights and other relevant information about your brand.

Step 3: Apply for Gmail’s Verified Sender Program

Once you’ve completed the prerequisites, you can apply for Gmail’s verified sender program. This involves submitting an application through Google’s official platform, providing details about your email sending practices, your domain, and your brand registration information. Google may also require additional documentation or information to process your application.

To make sure your emails get the blue checkmark in Gmail, there are a few technical steps you need to follow to be ready with VMC (Verified Mark Certificate) and BIMI (Brand Indicators for Message Identification). Here’s a breakdown:

1. Prepare Your Domain:

• Set Up DNS TXT Records: These records help verify your domain’s ownership.
• Create a DMARC Policy: DMARC helps protect your emails from being spoofed. It’s a policy you set up to tell email providers how to handle emails that don’t pass authentication checks.
• Trademark Your Logo: Your logo needs to be officially trademarked, as this is the image you’ll display as your verified mark in emails.

2. Buy a Verified Mark Certificate (VMC):

• This digital certificate is crucial. It allows you to show your trademarked logo right in the inbox of your recipients, making your emails instantly recognizable and trusted.

3. Implement BIMI:

• With your preparations complete, the final step is to set up your BIMI. This involves adding a specific DNS record that tells email services, including Gmail, to display your verified logo next to your emails.

• You can set up your BIMI record yourself or use tools to help you. There are resources like the BIMI Group’s website, where you can inspect your current BIMI setup and even generate a BIMI record.

Following these steps not only boosts your email’s trustworthiness among recipients but also enhances your brand’s visibility and reputation by making your verified identity visible right in the inbox.

Step 4: Maintain Good Email Practices

Getting the verified blue check mark is just the beginning. To retain your verification status, it’s crucial to maintain good email practices. This includes:

• Avoiding Spammy Content: Ensure your emails provide value to your recipients and avoid content that could be considered spam.
• Consistent Sending Behaviour: Keep your email sending volume and frequency consistent to avoid triggering spam filters.
• Engagement Monitoring: Pay attention to your email engagement rates. High bounce rates or a significant number of unsubscribes can negatively impact your sender reputation.

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Conclusion

Obtaining a verified blue check mark in Gmail can significantly enhance the trustworthiness and effectiveness of your email communications. By following the steps outlined in this guide and adhering to best practices for email sending, you can achieve this coveted status. Remember, email verification is an ongoing process, requiring continuous adherence to Google’s guidelines and regulations. With the verified blue check mark beside your name, your emails will stand out in recipients’ inboxes, reducing the risk of being ignored or marked as spam.